Efficient warehousing and distribution is mandatory for any cosmetics business to be profitable and overcome all the challenges that are faced in the supply chain of the cosmetics industry. Selecting one of the leading logistics companies like AWL India, for your cosmetics supply chain operations can be beneficial. AWL India believes that cosmetics logistics is genuinely distinctive in its own way, with varied product offers, multiple colours and tints, liquid and solid compounds, delicate chemicals, and more. Moreover, the rapidly changing global trends in the industry force companies to examine their supply chains more closely. Along with that, the distribution of cosmetic goods should be efficient to fulfil the demands.
Cosmetics supply chain is different from any standard supply chain as it involves multiple complex challenges. The goods can be perishable and demand extra precaution while handling to ensure their safety. Similarly, keeping cosmetics goods in the warehouse for too long can hamper the quality of the products while an attempt to deliver them rapidly can damage the quality of the products. According to research, cosmetic companies that do not pursue innovative supply chain solutions to protect their products’ quality, to prevent spoilage, damage, or loss, face lower global revenues and become less profitable than their competitors. AWL India ensures efficient supply chain operations while overcoming all the challenges that enable your business to capture more market share in such a dynamic, fast-growing industry.
Are You Aware of The Importance Of e-Commerce In Supply Chain? Let’s Find Out!
E-commerce played an important role in lifting the cosmetics industry after the pandemic. Despite all the chaos, the number of cosmetic products ordered drastically increased. Also, the online growth in the industry is predicted to reach 48% by 2023.Furthermore, new consumer categories are emerging, which are expected to speed up these developments. With the increase in online orders for cosmetics products, the fulfilment process has become increasingly important. AWL India believes that the basis of every successful beauty company is moving your clients from a user-friendly purchasing experience to confirmation, tracking, and accurate, timely delivery. Also, AWL makes sure that all of this is supported by your cosmetics supply chain to keep it operating properly.
Five Complex Challenges Faced By Cosmetics Supply Chain
Although, there are multiple challenges faced by the supply chain in the cosmetics industry. Here are the 5 major challenges that are advisable to overcome in order to ensure the success of your supply chain operations:
1. Demands Are Driven By Market Trends
In the cosmetics market, staying on top of customer trends is a constant, which means that what’s fashionable today needs to be on shop shelves and available on your site yesterday. Then it must be in the hands of your customer as soon as possible. That provides little space for delays in delivery, since there are plenty of competitors ready to fill that demanded order if your supply chain is not capable enough to fulfil the order. AWL India delivers a speedy and dependable supply chain that is capable of giving you a competitive advantage over competitors with inferior fulfilment solutions.
2. Complex Shipment Destinations
From the individual eCommerce client ordering a single item to the worldwide retailer ordering your full range, you must be prepared for any scenario when it comes to what you store and how you transmit it. AWL India enables your business with the capacity to grow fast in such critical situations. If a large order comes in unexpectedly, such as when your warehouse is already restocking the inventory levels, you’ll need a fulfilment staff that knows how to accelerate those early shipments via the supply chain. With AWL, you can keep a track of your inventory levels through a single dashboard and can easily restock and manage order fulfilments simultaneously.
3. Efficient Packing That Ensure Product Safety
Packing the product is one of the most crucial aspects in the safety of the product in the whole order fulfilment process. This is especially true for the premium items that pass through the beauty and cosmetics supply chain. Every part of your customer’s experience with your goods is influenced by the initial impression they get when they open that package. AWL India ensures that the quality of the product remains consistent after negotiating the carriers and spending hours on the delivery truck. We understand that your order fulfilment is upholding a critical brand promise.
4. Refrigeration
Many product categories in the cosmetics industry have distinct handling and storage needs, but the stakes rise to a new level when temperature control is involved. Because some cosmetics must be maintained at a specified temperature to maintain their quality. AWL India provides the required expertise and ability to accept varied amounts of refrigeration supply chain orders. However, failure in this can be critical and can result in significant waste costs, even before you consider the missed orders and resulting decline in brand reputation.
5. Security of Products
For a product category that often comprises little objects, security is an important factor. What cosmetics shipments lack in bulk, they make up for in value, making theft prevention critical. You are only as powerful as your weakest link in any supply chain. Every storage location and transportation supplier must be verified for the highest security requirements to ensure that these pricey items that should be in shops do not disappear into the night before they reach the shelf. AWL India is one of the most trusted logistics and supply chain solutions providers in the country. It is trusted by the major cosmetics companies in the country and also successfully handles the supply chain operations for the major cosmetics companies in the country.
These are the 5 most complex cosmetics supply chain challenges that you need to take care of, in order to ensure the success of your cosmetics business. Moreover, your cosmetics supply chain will drive your business and satisfy your clients if you can effectively solve these five major challenges with either your in-house logistics pros or a third-party fulfilment partner like AWL India.
Services Provided By AWL India in Cosmetics Supply Chain
Now that you are aware of the challenges that arise in the cosmetics supply chain, let us help you with the solutions to overcome these challenges. AWL India ensures advanced supply chain management solutions for your cosmetics business by offering a wide range of services. With AWL India, you can ensure efficient supply chain operations for your cosmetics business, so that you can focus on other important tasks of the business. AWL India has several years of experience and is one of the most trusted logistics partners for the major cosmetic companies in India. AWL India provides the most advanced supply chain solutions that can help your business to overcome even the most complex challenges. Some of these solutions include:
AWL India ensures batch processing for bulk orders with complete efficiency.
Batch processing enables your business to stop the production of the entire batch in case of a faulty product within that particular batch.
Efficient product packaging that ensures complete safety of products during the shipments as well as within the warehouse premises.
AWL India also provides refrigerated vehicles that ensure the quality of your delicate cosmetic products during the entire supply chain operation.
Additionally, AWL India also offers a vast amount of warehouse storage space to avoid packaging damage and provides an extra layer of protection during transportation and distribution to ensure complete safety of the products during shipments.
Conclusion
These are some of the most complex supply chain challenges faced by cosmetic companies in India. AWL India strives to include the best in class technologies in their supply chain operations that can boost your business performance. Moreover, with the adequate knowledge and experience AWL India enables you to have a better ROI by using the best technological advancements. Determining the right logistics partner for your cosmetics business is critical as choosing the wrong partner can land you in trouble and can also result in having a negative impact on the business operations.
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